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AI Lab · applied, not theoretical

We don't bolt AI onto our products. We build it in.

Every project on this page runs real applied AI in production — not a chatbot bolted on top, but features doing specific jobs: reading a hazard photo, scoring a lead's psychology, chatting with a trillion-row database in plain English. Here's what we've actually shipped.

Under the hood

Where the AI does the heavy lifting.

Two products where applied AI isn't one feature bolted on — it's most of what the product actually does.

Client product · Rethink Demand

Hermes — five AI features doing the work of a research team.

Hermes is Rethink Demand's prospect intelligence platform, and AI runs through nearly every part of it — from reading a raw PDF to scoring how a prospect thinks. Five features, all shipped, all live.

Client: Rethink DemandIndustry: B2B MarketingStatus: Live
View the case study

Turns any file into structured data

Feed it a PDF, YouTube link, webpage or video and it detects the language, writes short and long summaries, generates a thumbnail, and files it under the right category — automatically.

Psychographic scoring for every lead

Combines demographic and LinkedIn data with our own trained models to score each contact's OCEAN and DISC profile — so reps know how someone thinks, not just their job title.

Reports that write themselves

End-of-campaign reports, strategic insight decks and competitive analysis — generated on demand from live campaign data and our own report templates.

Every contact, one interactive card

Individual and company-level engagement rolled into a live profile card the whole campaign team can act on.

Self-healing contact data

Fills in missing job functions, seniority and firmographic gaps, and matches duplicate companies across the system — automatically, at scale.

Client product · Rethink Demand

B2B Whitepapers — content that adapts itself.

Rethink Demand's gated whitepaper platform uses AI to make one piece of content work across languages, psychographic profiles and reader questions — without a rebuild for every campaign.

Client: Rethink DemandIndustry: B2B MarketingStatus: Live
View the case study

One whitepaper, every market

Translates campaign content into the language each market needs, without a separate build for every locale.

Content tuned to how people decide

Rewrites campaign copy to match OCEAN-compatible sentiment — the same psychographic model powering Hermes' lead scoring.

Ask the document, not search it

Readers chat directly with a whitepaper — summarise it, ask follow-ups in context, and export the conversation. Guardrails keep answers inside the document, nothing outside it.

Want to know how we'd actually run your project, before you commit to anything?

Book a free 30-minute conversation with a senior member of the team — a real look at how we work, not a sales pitch.

Let’s talk

Have an outcome in mind?
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ship it.

  • You're building a data product and need a team that can deliver.
  • You want to get AI-ready — pragmatically, not theoretically.
  • Your reporting is a mess and you need a real platform underneath it.